What Visual Style Should You Use for Your Animation?

What Visual Style Should You Use for Your Animation?

Every business has a message they’re trying to convey. “We’re the best!” “Buy our products!” “We can solve your problem!” However, in today’s market, just having a message isn’t enough. People don’t want to read lots of text, if any. Fortunately, animated visuals can effectively communicate your message in a way people will pay attention to. But, what visual style should you use? I’m glad you asked!

Here is what you need to consider when determining the visual style for your animated content.

Existing Brand

The first thing you need to consider is your existing branding and marketing materials. Successful marketing is consistent in how it looks, the tone it uses, and the message it delivers. You need your animated content to fit in with what you have so people will instantly recognize it as yours. If it’s ambiguous, or – even worse – mistaken for your competitor’s content, then you’re in trouble. So, take an assessment of what you’ve been doing, and incorporate the same design decisions into your animation, while keeping the following in mind…

What’s Trending

Motion Graphics Videos are a form of artistic expression, even if it’s used for marketing purposes. Like all art forms, there are stylistic trends that evolve over time. If you want your new animated video to have the best impact, it probably shouldn’t look like it was made five years ago. (This is especially important for companies claiming to have cutting edge solutions to modern problems!) There are a few exceptions to this rule, like content made with a deliberate retro style to evoke a sense of nostalgia. For the most part, it’s best to keep with the times. In any case, you’ll need to know a lot about your…

Karl Pontau - Animated Video & Motion Graphic Artist visual style expert

Karl Pontau

Motion Graphic Artist
Owner of Squash & Stretch Productions

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visual style for video animation

Target Audience

If you think you’re going to market your product or service to everybody with a pulse, then you need to read this previous blog post now. Narrowing down your target market and tailoring your message and visuals to appeal to them is key to a successful marketing campaign. There’s SO much content out there that’s competing for our attention. If your audience isn’t immediately interested with your content, they’re gone. Using a visual style that they’ll like helps grab and maintain their attention. Of course, you still need to consider how your visual style choice will affect…

visual style tips for video animation

Production Costs

It should come as no surprise that different visual styles come with different production costs. Simple, clean vector graphics are quick and easier to create and animate. A hand-drawn, watercolor inspired look that uses a new image every other frame allows for much more fluid and detailed visuals, but costs more to produce. Then, there’s full 3D graphics, which can look amazingly realistic and visually stunning, but require a huge budget, team, and timeline to create. But, don’t despair…


Fortunately, there’s usually a solution that fits all of these categories. It can take some time to properly plan, research, and decide on the best visual style to use for your content. But, the effort is worth it when you can get an effective piece of content that helps your business achieve its goals. Plus, there are professionals like us out there who love helping you find the best solutions for your business!


Do you want to learn more about how Motion Graphics Videos can help your business achieve its goals? Check out more blog posts here!


Are you interested in a free 1 hour consultation to discuss a custom animation for your business or organization? Get in touch by clicking here!

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The world is full of people. You cannot – nor do you want to – do business with all of them. Trying to fit in with everyone is not only exhausting and a waste of time, it destroys your credibility. If you say whatever it takes to make the sale, someone will catch you in a contradiction.

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery.

Harry Litvack

Owner, Lit Digital Media

One of the great things people should know about Karl is that he is a person of integrity and completely focuses on providing as much value for others as possible.

Clifton Mbanugo

Owner, Clifton Creative Web


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Our Team

Squash and Stretch Production’s team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.

You’ll love the results!

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