How Much Will My Project Cost?

Because every project is different, it’s hard to predict an exact price without knowing the project’s scope. However, there are some common factors that factor into the final cost.

Visual Style

There are a wide variety of visuals styles to pick from, each will different production pipelines. 2D animation is the most affordable, 3D is the most expensive, and 2.5D lies somewhere in between. We’ll work with you to determine which style works best for you and fits your budget.


More seconds require more money. For Explainer Animations, the recommended duration for a single animation is 30 seconds to 2 minutes. Animated GIFs are shorter, around 15 seconds long. Bumpers can vary in length depending on how many clips you need.

Number of Characters

Characters are great to have in your animation because audiences relate to them.
However, they greatly increase production costs because of their complexity and the time they take to animate.

Minimum Costs and Payment Options

While it’s hard to give a specific cost for a project before knowing the scope, there are minimum costs for each service we provide. Also, to determine the cost of Explainer Animations we require a small deposit up front, which is included in the final estimate. For all projects, we prefer a “Half Up Front, Half on Delivery” payment schedule, but can come up with a customized plan if needed.

Plans and Pricing

Because each project is custom and unique, it’s hard to give an exact quote without first determining the size and scope of a project. Here are some price ranges to give you a better idea of potential costs. Please keep in mind that these animations will often pay for themselves multiple times over in increased business and saved time.

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What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

I hired, managed, and trained Karl during this year's busy season at Guidespark. Our ramp up time was cut short as the work was piling up on us, and so Karl stepped in immediately and made an impact. He's a hard working, diligent designer who knows his way in After Effects. He's dedicated to his craft, and shows stewardship and care for his projects. Another great attribute to Karl is his sense to communicate and to seek improvement to just not better himself, but to also better the product and the production process. He is a team player, and works well in a design team!

Guide Spark

Guide Spark

Karl has done a great job capturing the essence of the Oasis venture in 7 animations that are included on our website.

Karl is very professional, creative, and focused. He met or exceeded all project milestones with high quality results.

A pleasure to work with, Karl will be invited back to help with the telling of our story again and again as our story evolves.


Our company landed a large eLearning animation project from one of our clients involving a lot of character animation with multiple videos. The project had many complexities as well as a tight schedule during the holidays. We brought on Karl and his company Squash and Stretch Productions. They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly. Our client and our shop was thrilled with Squash and Stretch under Karl's leadership and animating talents. Anyone in need of animation - character or otherwise need look no further than here.

Brandon Wasserburger

Owner, FireTribe Inc.

Karl worked quickly to complete the projects I contracted him for. He was able to skillfully put them together with short notice, and took direction to implement changes while still meeting deadlines. I would definitely work with him again!

Food Guru

Karl is a true artist in his field! His work on a key addition to my website was beautifully done, with efficiency and professionalism. He listened to my needs and concerns, and described the value of idea so that I could visualize and understand it. I know his work will add marketing value to my website, and am so appreciative. I also learned a lot about graphics and sound.

Thank you, Karl!

Donna Bratton-Kearns, MPH, JD

Mediator & Trainer

Frequently Asked Questions

What is Motion Graphics?

Motion Graphics is an umbrella term that includes a wide variety of animation styles and content from flat, 2D vector graphics to full, 3D animation. Motion Graphics content can be shown on TV, on social media, websites, and mobile devices. It’s a great way to advertise a product or service, explain a complex concept, or tell an engaging story.

How long will it take to complete my project?

Production time can range from 2 weeks to 2 months depending on visual style, length, and project scope.

How long will it take to complete my project?

There are a number of steps required to create Motion Graphics content.


  • Write Script
  • Determine Visual Style
  • Create Storyboards
  • Create Animation Outline


  • Record Audio
  • Create Assets (Settings, Character, Charts, etc)
  • Block Out Animation
  • Refine Animation
  • Polish Animation
  • Render/Export Final Content

3D Animations take longer to make than 2D because the Create Assets step is much more extensive and the render step takes a lot longer to complete. There’s also an additional Compositing step after rendering for 3D that isn’t needed in 2D Animation.

What's included in the cost?

It depends on the package or project. Typically it includes:

  • Script writing
  • Animation concept outline
  • Storyboards and mood boards
  • Animation asset creation
  • Animation blocking
  • Animation breakdowns
  • Animation polishing
  • Final rendering
  • All in-scope edits

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.