5 Reasons Why Motion Graphics Can Help Your Business


Motion Graphics Can Help Your Business

As a savvy business owner, you’ve set clear goals and are working hard achieve them, right? (If not, go set some S.M.A.R.T. goals. I’ll wait… Welcome back!) If you’re like most business owners, you’ll probably have goals like “Increase yearly revenue,” “Improve customer/client retention,” “Free up time in schedule,” “Improve marketing ROI,” and “Strengthen your branding.” Fortunately, those are all things that an Explainer Animation can help with! Let’s explore how a motion graphics video, and a well-told story, can help you achieve these goals.

Increase Yearly Revenue

You need to make money to stay in business. (Shocker, I know!) And, the price of living keeps going up! (Zap zap!) So, how do you bring in more business than you did last year? An Explainer Animation! Tell people WHY you started your business, WHY you’re different, and better, than your competition. Don’t just say your passionate about what you do, show them with a story. People buy because of why; and, an Explainer Animation is an ideal way to get your why story to your audience. That, in turn, gets more customers for you!

Improve Customer/Client Retention

You’ve probably heard that it’s easier to keep an existing client than get a new one. So, how do you do that? One way is to engage with them regularly! Show them you care about their lives and struggles. Social media makes this easier than ever. Posting regularly opens a dialogue with your followers, if you have the right content. What kind of content do people respond to the most? Video and Animation, of course! Creating short, monthly animations with tips and advice about your industry is a great way to maintain people’s interest in your business, shows them the value of being your customer, and keeps them coming back to you for help!

Free Up Time in Your Schedule

If you own a business, you’re probably quite busy. Time = money. Wasted time = wasted money. Wasting money = Dumb. So, how can you free up more time in your day? Let’s think. How much time do you spend every week answering the same questions? Depending on your business, it could be a huge chuck on your week is spent repeating yourself to each client you work with! Instead, you could record the same info, and use it in an Explainer Animation! Send it to people via email before meetings, add it to your website, and post it on your social media pages! Voila! Look at all that time you saved! Time for a massage! (Ahhhhh…)

Improve Marketing ROI

Marketing your business can be a big expense, so you want to make sure you’re getting the most for your money, right? (We did establish that Wasting money = Dumb, after all.) So what kind of marketing content is going to provide a bigger boost to your ROI? Explainer Animations! Having an animated video on your website increases conversion rate by 80%. (Visually) And, 70% of marketers say video is the most effective medium for driving conversions. (Demand Metric) People today want to watch videos more than reading. If you’re not using them, you’re missing out on these benefits, and falling behind your competition!

Strengthen Your Branding

You want your business to stand out from your competition, be memorable, and top of mind when your target audience needs help. Motion Graphics Videos are a great way to help your brand be more memorable because 50% of all videos are watched on mobile devices, and 92% of mobile device users share videos they watch. (RendrFx) That means that your marketing dollars will go further when spent on videos and animation!

In conclusion, if you want to achieve the goals you’ve set for your business, then odds are a Motion Graphics Video will help you succeed! Schedule a free 1 hr consultation to learn more about how a custom animation can help your business!

Contact Karl Pontau for more information how to use motion graphics and animated video to help increase your business. 

Karl Pontau - Motion Graphic Artist

Karl Pontau

Motion Graphic Artist
Owner of Squash & Stretch Productions

Connect with Karl

Our Team

Squash and Stretch Production’s team consists of numerous local writers, graphic and visual designers, other motion graphic artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.

You’ll love the results!