Motion Graphics Services
Animation to Market Your Clients’ Businesses
It is an umbrella term that includes a variety of Animated Videos, which can be used to tell a story, explain concepts, demonstrate procedures, and more!
A well-made video can effectively give your audience a glimpse into your clients’ world, values, and actions. One common aspect of such videos are overlaid animated graphics like titles, graphs, and names.
Social Media Content
Tons of new content is being posted on Social Media every second. Improve the chances of your clients’ profiles being seen by using Animated Videos on social media!
Consistency is key if you want results from a marketing campaign. We can bundle multiple animations of various formats together to keep the look and feel the same over each of your clients’ campaigns, while minimizing production time and expense.
This digital format boasts almost unlimited options when it comes to visual styles, topics, and tone. Basically, as long as you know what your clients want to say, who they want to connect with, and have the time and the budget, there’s nothing we can’t make. Some styles are more time and labor intensive than others, and factor greatly in the total budget.
Versatile visual style options
Engaging and fun to watch
Effective at inspiring action
Uses multiple learning styles
Dynamic visuals grab attention
Perfect for tech demos and simulations, this format has a longer production process than 2D animation. But, the results are amazing. The longer process does mean that 3D is generally more expensive per minute than 2D. There are some ways to combine 2D and 3D, which can reduce production time and yield fantastic results.
Precise models and visuals
Simulate real world effects
Combine seamlessly with video
Achieve realistic detail
Combine with 2D for stunning results
Frequently Asked Questions
How long will my animation take to produce?
It depends on the project. A good rough estimate for 2D is probably 4 to 6 weeks if everything goes smoothly.
How much will my project cost?
The three factors that impact the production time and cost for an animation are the visual style, duration and number of characters. So, it varies.
Also, an animation is an investment in your business, not just an expense. By investing the right amount into your content, you can attract many more clients. Animated Videos often pay for themselves many times over in additional revenue!
Why is 3D more expensive than 2D?
The 3D production process contains a number of additional steps that increase the time and number of specialized team members needed. When done well, the results are definitely worth it.
The standard production process for 2D is: Story Development, Script Writing, Storyboarding, Visual Style Development, Record Voice Over, Create Visual Assets, Animation: Blocking, Animation Breakdowns, Animation: Polishing, Exporting.
The standard production process for 3D is: Story Development, Script Writing, Storyboarding, Visual Style Development, Record Voice Over, Modeling, Texturing, Lighting, Rigging, Animation: Blocking, Animation Breakdowns, Animation: Polishing, Rendering, Compositing, Exporting.
How do I know which visual style to use?
We determine which visual style to use for an animation based on a few factors. One, your existing brand and marketing content. Two, your target audience and what will appeal to them. Three, what current styles are “in” right now. Four, your project budget.
Fortunately, animation is so versatile that it’s unlikely we can’t find a style that will satisfy those criteria!
Plan Your Client’s Journey
Contact us to schedule a free meeting
We start with a discovery meeting to determine the goals, scope, and strategy for your client’s content
Create your client's custom content
Our team creates everything from the script, to storyboard, to final animation; and, your client gets to approve each step.
Engage your client's target audience
We deliver the final content to you. You post it in the proper channels. Your client sees results!
We’ll explain the entire production process during our free consultation, and show you how your client’s content can pay for itself many times over!
If your client needs more than one animation, for their marketing funnel, sales funnel, or other campaigns, we can create an asset library for their entire project. By sharing assets, the production time and expense for each animation is greatly reduced. Plus, the visual style remains consistent over the entire project.
We Give Back
By working with us, you’re not only helping your clients’ businesses succeed, you’re helping your community too. A portion of the total investment for your client’s project will be donated to your choice of the following charities with a location near you!
Using Animated Videos for Your Clients’ Businesses
Animation to Generate Business
Do your clients want to attract more potential customers to their company? Animated Videos are a great way to share their story – why they’re the best option for their customers – with more people in their target market. This means they’ll have more of their ideal clients in their sales funnel! These ideal clients will be more likely to buy from them, be repeat business, and be a joy to work with. If that sounds good to you, then get in touch!
Using Motion Graphics Video to Explain Concepts
It’s hard to sell something if nobody knows what it does, or why it’s better than what their already using. Motion Graphics Videos are an effective way at explaining even abstract and complex ideas in a clear and concise way. It’s extra important when the topic being explained could be considered dry or clinical. For example, most people don’t enjoy reading medical or insurance documents – unless they have to – because they often are jargon-heavy and boring. The same information, told through an animated story, keeps your client’s audience entertained while they learn the information you want them to know! Now, they understand the concepts, and have a positive emotional connection to your client’s brand. Success! If you want those kinds of results, get in touch!
Engage Your Audience Using Animated Videos
With how much content is competing for our attention these days, it’s a challenge to get and hold your clients’ target markets’ attention long enough for them to get the message. It’s not enough anymore to just throw your clients’ content into the mix. You need to show how what your clients do integrates into the lives of their audiences. They need to feel like their understood, that your clients are like them, that your clients belong with them.
Animated Videos can engage your clients’ target audiences so they can make these vital connections. Plus, with comment sections and direct messaging, your clients can start a dialogue with the people they want to connect with, which will further strengthen their bond. Content is no longer king. Integration is the new marketing monarch of our world. Long live the king!
Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery.
Owner, Lit Digital Media
One of the great things people should know about Karl is that he is a person of integrity and completely focuses on providing as much value for others as possible.
Owner, Clifton Creative Web
They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly. Our client and our shop was thrilled with Squash and Stretch under Karl's leadership.
Creative Director, Fire Tribe Inc.
I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters. We felt a short animated video was the best way to accomplish this. Karl and his team took our script and created compelling graphics that were easy-to-understand and clearly demonstrated the advantages of the system. Throughout the process, they provided great solutions to our communications challenges, and were a pleasure to work with. My client was delighted with the result, and we have gotten great feedback from our target audience.
Debra Hall Consulting
Boost your clients' online marketing ROI with Animated Videos!
Squash and Stretch Production's team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.
You'll love the results!