How to Get the Most Punch from Your Quality Animation
If you’re going to go to the effort and expense of creating a quality animation, why not implement it to give your website the biggest boost possible? To get the biggest bang out of your animation, pay attention to its quality, location, and attributes.
You want people to watch your video for two reasons: first, to learn what you have to say; and second, to spend more time on your site. Websites are graded, in part, by how long people are looking at them. A poorly produced animation not only hinders your message, it can make people leave your site faster than if you only had text.
It is likely that your business is something other than generating computer animations, so the first step to having a quality animation is to hire a professional to make it. As any business coach will tell you, do what you do best, and delegate everything else.
As part of the creation of the animation, make sure you have a thumbnail or preview image that will attract users – something that makes them want to click and watch.
Most online viewers have an exceptionally short attention span, to make the most of that brief amount of time keep your animation short (under 2 minutes) and to the point. Obviously, the definition of “short” does depend on audience and context. However, the general goal is to hook your audience right away so that they want to watch longer animations located deeper in your site.
Finally, a quality animation is appropriate. You want the subject matter, tone, and style to be consistent with your brand and target audience.
If you want people to watch your attention-grabbing animation, make it the first thing they see when they open your page. That means above the fold (the top section) of your Home or landing page. Once again, you want to be considerate of that short attention span. For the viewer to scroll below the first screen of your page, something in that first screen needs to convince them that your page is worth the effort.
And be sure to directly embed your animation on your website. A link to YouTube improves YouTube’s SEO, not yours. That said, putting your animations on YouTube with the appropriate optimizations and links back to your website is also a good idea.
In very simple terms, when you add an animation to your website, there are additional attributes that you can define that give it more search engine juice. The animation’s optional site map contains most of those attributes. Translation: the animation’s optional site map is a REQUIREMENT.
You can also include the transcript with the animation – providing text for Google to search. This means that at the beginning of the animation project, you want to keep SEO optimization in mind when creating the script.
Just as you want to embed the animation directly on your site, you want to make it embeddable. Doing this makes the animation easier to share and automatically links it to your website.
Punch Up the Punch
Being found on the internet is not an easy task. The number of businesses and amount information online competing for that coveted first page of search results is incomprehensible. However, there are ways to make your page more desirable than your competition. Add animations that are professionally produced, properly placed, and search engine friendly.
Connect with Karl to promote your brand with animation videos
Squash and Stretch Production’s team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.
You’ll love the results!