10 Questions for Getting the Most from Animations

Animations on your website is a powerful way to attract and inform viewers – provided it’s done right. Before starting on an animation project, there are ten questions you need to answer so that you can get the best results from the final product.

1. What makes your business unique?

You want your animation to highlight what is special about your business. What makes you stand out from the crowd? And, sorry, excellent customer care and being a full-service provider are not unique selling points. Everyone says it.

2. What is your business’s mission?

A clear sense of what you do and how you do it is vital for any business; if you cannot express that in a simple mission statement then all of your marketing efforts are going to prove unsatisfactory. After all, there is no way to successfully promote a business when no one knows what the business is truly about.

3. Who is your ideal client?

An animation targeting moms of teenagers has a completely different look, feel, and tone than one targeting single physics PhD candidates. Even though the two groups may overlap, you still address one differently than the other.

4. What are your marketing goals?

This is a question to ask generally as well as specifically for the animation. Are you trying to become a known name in your industry, inform people about your industry, inform people about you specifically, or provide precise education about an individual product or service?

animation can help avoid camera shy marketing

Connect with Karl to promote your brand with animation videos

5. Is your business ready for an animation?

An animation is not the first step in marketing. For that matter, marketing is not the first step in a business. Do you have enough funding? Do you have a website? Is your branding complete? Are your basics in place a ready to accept the next step of an animation? While animations can be part of a re-brand or updated website, they are part of the final process, not the decision making required.

6. How have you marketed your business in the past?

What have you done, what are you doing, what’s worked, what hasn’t worked, what are you still trying out, what might not have worked but could under different circumstances?

7. What is your vision for your business?

If you’re struggling with what makes your business unique, look to your vision. This is your grand world-changing idea of what your business can do. While changing the world may seem like too much to take on, just by being in business, you are changing your part of the world. And, you could be amazed by what big things happen because of small, local shifts.

8. Who is in charge of marketing at your company?

At last! An easy one!
OK, the answer is easy, however the question is vital to anyone who produces animations. If you are not the marketing decision maker, or the final decision maker for an animation project, that person needs to be on board and available to insure the creation process runs smoothly.

9. What is your marketing budget?

While a simple question, this is not always easy to answer. Now is not the time to become obsessed with return on investment. Marketing is not always that tangible.

10. What else do you need to figure out before creating an animation?

And this is were Squash and Stretch Productions would love to lend a hand. We know what needs to be known before beginning an animation project and we enjoy working with businesses to figure it all out.

More blog articles

Motion Graphics or Animation, Why Should I Care?

For our purposes, the easiest way to decide if you need an animation or motion graphic is to decide if you’re telling a story or giving life to something normally seen as dull.

Animation Trends on How to Really Catch Their Eye

Expert animation artists can utilize animation trends that enhance the simplicity, realism, and splash of the design trends by letting technology do more of the work.

Top 3 Animation Trends That Grab More Attention

How do you get people to stay on your website once they land there? You capture their attention. There are many ways to create reader engagement – some more annoying than others. Currently, graphic animations are proving to be one of the most popular attention-grabbing devices.

How to Get the Most Punch from Your Animation

If you’re going to go to the effort and expense of creating a quality animation, why not implement it to give your website the biggest boost possible? To get the biggest bang out of your animation, pay attention to its quality, location, and attributes.

10 Questions for Getting the Most from Animations

Animations on your website is a powerful way to attract and inform viewers – provided it’s done right. Before starting on an animation project, there are ten questions you need to answer so that you can get the best results from the final product.

SnSP Vlog Dec 2019

Video blog from Karl on storytelling tips and project highlights for the month.

Four Advantages of Animation Over Live Video

These days, most people understand the power of video in marketing. What many people miss is that an animated video is frequently far more impactful than a live one. Consider these four advantages animation provide:

Motion Graphics to Promote Who You are to Your Clients

The world is full of people. You cannot – nor do you want to – do business with all of them. Trying to fit in with everyone is not only exhausting and a waste of time, it destroys your credibility. If you say whatever it takes to make the sale, someone will catch you in a contradiction.

Great Storytelling with Animation Can Make Your Marketing

When looking for marketing advice, the word “storytelling” seems to pop up everywhere. What is so special about a story that the idea seems to have taken over the world of marketing? Advances in science and the cave man brain.

Debunking 7 Myths About Motion Graphics Videos

Despite its popularity, there are a lot of misconceptions about Motion Graphics Videos and their effectiveness. So, I want to address some of the ones I often hear.

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery.

Harry Litvack

Owner, Lit Digital Media

One of the great things people should know about Karl is that he is a person of integrity and completely focuses on providing as much value for others as possible.

Clifton Mbanugo

Owner, Clifton Creative Web

Get Started

Boost your online marketing ROI with Animated Videos!

Phone

(925) 998-4116

Our Team

Squash and Stretch Production's team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.

You'll love the results!