Insightful Articles on Marketing, Storytelling, and Animation
Squash and Stretch Productions
Learn how animation can supercharge your clients’ marketing!
Animations can provide clear explanations of complex ideas. From the marketing perspective, animations increase a website’s search engine score. In combination, well-crafted animations increase website engagement, amplify marketing campaigns, and strengthen brand presence.
A website is frequently a person’s first impression of a business. At its best, your website could be the ultimate target audience magnet, creating loyalty to your brand and bringing your audience to you in droves.
For our purposes, the easiest way to decide if you need an animation or motion graphic is to decide if you’re telling a story or giving life to something normally seen as dull.
Expert animation artists can utilize animation trends that enhance the simplicity, realism, and splash of the design trends by letting technology do more of the work.
How do you get people to stay on your website once they land there? You capture their attention. There are many ways to create reader engagement – some more annoying than others. Currently, graphic animations are proving to be one of the most popular attention-grabbing devices.
If you’re going to go to the effort and expense of creating a quality animation, why not implement it to give your website the biggest boost possible? To get the biggest bang out of your animation, pay attention to its quality, location, and attributes.
Animations on your website is a powerful way to attract and inform viewers – provided it’s done right. Before starting on an animation project, there are ten questions you need to answer so that you can get the best results from the final product.
These days, most people understand the power of video in marketing. What many people miss is that an animated video is frequently far more impactful than a live one. Consider these four advantages animation provide:
The world is full of people. You cannot – nor do you want to – do business with all of them. Trying to fit in with everyone is not only exhausting and a waste of time, it destroys your credibility. If you say whatever it takes to make the sale, someone will catch you in a contradiction.
When looking for marketing advice, the word “storytelling” seems to pop up everywhere. What is so special about a story that the idea seems to have taken over the world of marketing? Advances in science and the cave man brain.
Despite its popularity, there are a lot of misconceptions about Motion Graphics Videos and their effectiveness. So, I want to address some of the ones I often hear.
in today’s market, just having a message isn’t enough. People don’t want to read lots of text, if any. Fortunately, animated visuals can effectively communicate your message in a way people will pay attention to. But, what visual style should you use? I’m glad you asked!
To get a high-quality animation worthy of your business, it takes a lot of work and time. There are a bunch of places online that claim they can create something for you really quickly; but, those are often low quality, and won’t get you the results you want
BLOG Animated Video to Narrow Down Your Target Market Why should you consider using Animated Video services in your marketing efforts? You’ve built...
BLOG Motion Graphics Can Help Your Business As a savvy business owner, you’ve set clear goals and are working hard achieve them, right? (If not, go...
Storytelling is a powerful tool that mankind has been using for thousands of years. Our brains our wired to comprehend stories. Studies show that we only retain about 10% of what we read the first time on a bulleted list, compared to 70% of what we hear in a story.
5 ways motion graphics can be effectively used in digital marketing. If you’re interested in learning about how effective motion graphics are, or what you need to have before starting an animation, please read my two previous blog posts!
While each project might have unique requirements, there are five things you’ll need for any motion graphics project.
Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer: yes. In today’s market, video content — including motion graphics — is the preferred way for people to receive information.
People are more likely to connect with your brand if you connect on a deeper level that simply explaining what you do or how you do it. You needs to explain WHY you do what you do.
Animation for Cage & Aquarium. Cage & Aquarium is an amazing DJ and Music Production company with locations in San Francisco and Chicago.
I’m partnering with Eve Ruhlman to start a support group to Young Professionals dealing with Brain Tumors!
Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery.
Owner, Lit Digital Media
One of the great things people should know about Karl is that he is a person of integrity and completely focuses on providing as much value for others as possible.
Owner, Clifton Creative Web
They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly. Our client and our shop was thrilled with Squash and Stretch under Karl's leadership.
Creative Director, Fire Tribe Inc.
I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters. We felt a short animated video was the best way to accomplish this. Karl and his team took our script and created compelling graphics that were easy-to-understand and clearly demonstrated the advantages of the system. Throughout the process, they provided great solutions to our communications challenges, and were a pleasure to work with. My client was delighted with the result, and we have gotten great feedback from our target audience.
Debra Hall Consulting
Boost your clients' online marketing ROI with Animated Videos!
Squash and Stretch Production's team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.
You'll love the results!