Top 3 Animation Trends That Grab More Attention

How do you get people to stay on your website once they land there? You capture their attention. There are many ways to create reader engagement – some more annoying than others. Currently, graphic animations are proving to be one of the most popular attention-grabbing devices.

What makes an animation so successful? When done well, they concisely tell a story that inspire readers to find out more. They can also provide easy-to-digest explanations for complex topics. How do they do that? In part by following design trends that prove to engage audiences. Overall, simplicity and realism seem to be the overarching theme in today’s most effective animations

Keep Animation Simple

They say a picture is worth 1000 words. Lately, it seems the simpler the picture the more words it is worth.
An effective graphic makes a statement. By simplifying the image, the artist can focus more on the message. A simple image is not as easy as it might sound. You do want to convey the message, just not with so much artistic detail that the art speaks louder than the meaning.

As part of the simplicity trend, monochromatic images and line drawings are on the rise. Again, the point is not the detail in the image but in the message the image conveys.

Simplicity in animation is even more impactful than in still images. With fewer moving parts to track, the point of the animation – your message – becomes even clearer.

create quality video animation
Video Animation can help SEO_Optimization

Keep It Real

Realistic imagery is another key trend in animation. Realism and simplicity may seem contradictory, after all, life is far from simple. Stick with me.

Life is three-dimensional. Computer screens, on the other hand, are two-dimension. How do you convey 3D messages in a 2D space? Well, there is all sorts of tech for that. The fundamental concept, though, is isometric illustrating. Basically, the artist provides an angled, and generally downward, view of the scene. With this change of perspective, the artist can provide a 3D sense to the 2D screen.

By working in an isometric view, animators give their creations more life – depth in an otherwise flat world.

Give It a Splash

Simplistic and realistic can become boring fairly quickly. Fear not! For animation is an art, and no artist tolerates boring in their work. This is where patterns and textures come into play.

Pattern and texture create depth to an image with a bit of whimsy. Very few things in nature are polka-dotted or cross-hatched, yet those patterns in your animation help spark the imagination of your viewer. And that’s the whole point of an animation, right? To capture the viewer’s attention.

Are you looking to incorporate some attention-grabbing animations into your website? Squash and Stretch Productions can help you get started.

Quality video animation with a punch

More blog articles

Animation Increases Value of Marketing for Medical Device

BLOG Your medical device has the potential to improve the quality of life for thousands or even millions of people. Many medical device inventors,...

Animation: An Investment in the Growth of Your Business

Animations can provide clear explanations of complex ideas. From the marketing perspective, animations increase a website’s search engine score. In combination, well-crafted animations increase website engagement, amplify marketing campaigns, and strengthen brand presence.

How To Make an Inspirational Website & Be Found Faster

A website is frequently a person’s first impression of a business. At its best, your website could be the ultimate target audience magnet, creating loyalty to your brand and bringing your audience to you in droves.

Motion Graphics or Animation, Why Should I Care?

For our purposes, the easiest way to decide if you need an animation or motion graphic is to decide if you’re telling a story or giving life to something normally seen as dull.

Animation Trends on How to Really Catch Their Eye

Expert animation artists can utilize animation trends that enhance the simplicity, realism, and splash of the design trends by letting technology do more of the work.

Top 3 Animation Trends That Grab More Attention

How do you get people to stay on your website once they land there? You capture their attention. There are many ways to create reader engagement – some more annoying than others. Currently, graphic animations are proving to be one of the most popular attention-grabbing devices.

How to Get the Most Punch from Your Animation

If you’re going to go to the effort and expense of creating a quality animation, why not implement it to give your website the biggest boost possible? To get the biggest bang out of your animation, pay attention to its quality, location, and attributes.

10 Questions for Getting the Most from Animations

Animations on your website is a powerful way to attract and inform viewers – provided it’s done right. Before starting on an animation project, there are ten questions you need to answer so that you can get the best results from the final product.

Four Advantages of Animation Over Live Video

These days, most people understand the power of video in marketing. What many people miss is that an animated video is frequently far more impactful than a live one. Consider these four advantages animation provide:

Motion Graphics to Promote Who You are to Your Clients

The world is full of people. You cannot – nor do you want to – do business with all of them. Trying to fit in with everyone is not only exhausting and a waste of time, it destroys your credibility. If you say whatever it takes to make the sale, someone will catch you in a contradiction.

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery.

Harry Litvack

Owner, Lit Digital Media

One of the great things people should know about Karl is that he is a person of integrity and completely focuses on providing as much value for others as possible.

Clifton Mbanugo

Owner, Clifton Creative Web


Get Started

Boost your clients' online marketing ROI with Animated Videos!



(925) 998-4116

Our Team

Squash and Stretch Production's team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.

You'll love the results!

Skip to content