Animation: An Investment in the Growth of Your Business

In life, we purchase items not for what they are, but for what they will do for us. We invest in items that we believe will make our lives better, safer, easier, or more fun. So why wouldn’t a business do the same thing? Instead of “just buying an animation,” consider the investment into the growth of your business!

Why an Animation Helps Business

From the human perspective, animations provide clear explanations of complex ideas. From the marketing perspective, animations increase a website’s search engine score. In combination, well-crafted animations increase website engagement, amplify marketing campaigns, and strengthen brand presence.

As a person who creates animations, you would probably expect me to say that. Here’s what market research says:

  • 97% of marketers say animated video has helped users gain a better understanding of their products and services.
  • Including an animated video on your landing page can boost your conversion rate by up to 80%.
  • Animated videos attract three times more traffic and help to nurture leads.

How it Works

Simply put, when you combine your story with visuals people are more likely to understand. When you magnify that combination with a quality animation, you convert a web surfer to a prospect and a prospect to a client. Or, more visually:

The story is the most important part (if you don’t believe me, check out the storytelling post). You want it to be a strong, emotional message that resonates with your audience – otherwise, it’s just a sales pitch.

Next, we add visuals. We’ve all heard the term, “a picture is worth a thousand words.” It’s true, even my professional writer friends agree. And, if an image is worth a thousand words, then an animation is worth three million! Visuals give substance to abstract concepts and makes understanding much easier.

Finally, we take your amazing story and descriptive visuals and bring them to life with high quality animation. A cheap animation looks, well, cheap and distracts from your story and visuals. Conversely, a highly produced animation gives your story a megaphone with the speaker turned up to 11.

Are you interested in growing your business with animation? Schedule a meeting at today!


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Motion Graphics to Promote Who You are to Your Clients

The world is full of people. You cannot – nor do you want to – do business with all of them. Trying to fit in with everyone is not only exhausting and a waste of time, it destroys your credibility. If you say whatever it takes to make the sale, someone will catch you in a contradiction.

Great Storytelling with Animation Can Make Your Marketing

When looking for marketing advice, the word “storytelling” seems to pop up everywhere. What is so special about a story that the idea seems to have taken over the world of marketing? Advances in science and the cave man brain.

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery.

Harry Litvack

Owner, Lit Digital Media

One of the great things people should know about Karl is that he is a person of integrity and completely focuses on providing as much value for others as possible.

Clifton Mbanugo

Owner, Clifton Creative Web


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Our Team

Squash and Stretch Production's team consists of numerous local writers, graphic and visual designers, other animated video artists and designers, voice over artists, and audio designers. We can put together a team to fit almost any project, working in almost any visual style. If you have an idea for a motion graphics video, odds are we can make for you on time and on budget.

You'll love the results!